When planning my first major event, the one thing I did not anticipate was the need to build consensus. I figured I would tell people about the MidPoint Music Festival and everyone would jump on board. I was very, very wrong.
I remember pitching potential sponsors, the venues, the media, etc. and walking away very frustrated. I was baffled by the negative or ambivalent response; however, I kept at it. It was not because I had a tough skin. I just wanted to see the idea become reality.