Events are the New Advertising
Millennials want experiences as opposed to stuff. The best experiences are live events. The best content for social media comes from live events. (The best way to reach Millennials is with social media.) This is why I’m bullish on events. Sure, some festivals are failing, but the opportunity for niche events is huge. I see this in the types of companies using DiaZam. There are the usual suspects - like event planners - but marketing and ad agencies are signing up as well. As DiaZam continues to simplify the event process, it will become part of the paradigm shift that events are the new advertising.