Is There Ever a Good Time?

As people change their preference from buying things to buying experiences, the number of new events is growing rapidly. According to IBIS Word, the event industry currently boasts an annual growth of 4.8%. Since there are only so many days in a year – and hours in a day – it’s getting harder and harder to find the right time to have an event.

I’ve been working on some event concepts the last few years and finding an available weekend has been nearly impossible. The fact is, I’m going to step on someone’s toes if I launch another event. To start, there must be several 5k’s happening every week. The support of the running community is astounding. I think that’s why many events integrate a 5k into their schedule.

Will events start to work together to ensure survival? Even if events are targeting different attendees, the competition for sponsorship dollars makes this difficult. As event planners and producers compete for attendees, they are going to have to do a better job of finding their focus, creating a unique and memorable experience, and building a community.

That perfect time probably doesn’t exist. Try and pick the optimal date and then move on. Worry about the things you can control…like the weather.